Syllabus of Digital Marketing
1. Introduction to Digital Marketing
Understand the fundamentals, digital channels, marketing funnels, consumer behavior, and online branding strategies.
2. Search Engine Optimization (SEO)
Learn on-page & off-page SEO, keyword research, technical SEO, backlinks, analytics, and Google Search Console.
3. Search Engine Marketing (SEM)
Master Google Ads campaigns, keyword bidding, quality score, ad optimization, and conversion tracking.
4. Social Media Marketing (SMM)
Run campaigns on Facebook, Instagram, LinkedIn, and Twitter. Learn engagement strategy, content planning, and analytics.
5. Email Marketing & Automation
Design and automate email campaigns using tools like Mailchimp. Learn segmentation, personalization, and A/B testing.
6. Analytics & Performance Tracking
Use Google Analytics, Tag Manager, and Data Studio to measure KPIs, conversions, traffic sources, and ROI.
7. Content Marketing & Copywriting
Create SEO-friendly blogs, ads, and video content. Learn storytelling, audience targeting, and keyword optimization.
8. Projects & Campaign Execution
Run live campaigns, manage ad budgets, optimize performance, and build a digital portfolio with real-world case studies.
Best Summer Training in Digital Marketing – Lucknow
About
Techpile offers the best summer training in Digital Marketing in Lucknow for B.Tech, BBA, MBA, and Diploma students aspiring to build a strong foundation in online marketing and brand promotion. This industry-oriented and practical training program helps learners gain hands-on experience with real campaigns, SEO tools, and live projects.
Recognized as the top digital marketing training institute in Lucknow, Techpile provides comprehensive learning in SEO, SEM, Google Ads, Social Media Marketing, Content Marketing, Email Marketing, and Web Analytics . By the end of the program, students will be able to plan, execute, and optimize digital marketing campaigns, build a strong portfolio with live project experience, and gain career-ready digital marketing skills demanded by the industry.
Program Tenure & Timing
- Techpile’s Summer Training Program in Digital Marketing commences every year in June/July and continues for 4 to 6 weeks, wrapping up by August/September. The schedule is planned according to college academic sessions, making it ideal for students and beginners. As the best institute for digital marketing training in Lucknow, Techpile offers both online and offline classes with practical assignments, live projects, and certification support.
4.9 (2900+ reviews on Google)
How to Join?
- Students can register online through our website or visit the Techpile campus to enroll.
Who Can Join?
Students and professionals from any background who wish to build a career in Digital Marketing can apply for this Summer Training Program. No prior technical knowledge is required — just a passion for learning and exploring the world of online marketing, branding, and advertising.
Available for:
- BBA / MBA Students (Marketing / Management)
- B.Tech / B.E (All Branches)
- BCA / MCA (Interested in Marketing & Analytics)
- BA / B.Com / B.Sc Students
- Freelancers & Entrepreneurs
- Anyone Interested in Learning Digital Marketing
100% Practical Learning
Live Projects & Case Studies
5 Hours Daily Classes
30,000+ Students Trained
